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Tween beauty: Are brands crossing the line?

Inside Retail

If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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When the vaccinated can enjoy shops and cafes, what about the staff?

Inside Retail

Everything you need to know about NSW's 'roadmap' out of lockdown [link] — ABC News (@abcnews) September 9, 2021. link] — The Conversation (@ConversationEDU) September 9, 2021. The post When the vaccinated can enjoy shops and cafes, what about the staff? How does it work overseas?

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. Here’s who we expect to dominate live shopping and social commerce in 2022.

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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Impressive milestones regional e-commerce platforms have hit during shopping festivals in Southeast Asia illustrate the phenomenon.