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Tween beauty: Are brands crossing the line?

Inside Retail

The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. After all, good business dictates that wherever a market exists, there is potential for financial gain, especially considering that tweens are the next generation of consumers. Not one retailer agreed to comment.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. Banana Republic’s chief brand officer Ana Andjelic was hired in early 2021 to execute the rebrand and return the label to its travel-inspired roots.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35

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Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Inside Retail

Created in connection with Kendo Brands, a beauty incubator owned by luxury group LVMH, Marc Jacobs Beauty was discontinued in 2021 after its contract with Kendo ended and was not renewed. Nabi, the beauty line is expected to debut in two to three years. According to Coty’s CEO Sue Y.