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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. GoTo is still probably the market leader in Indonesia across e-commerce and on-demand services, but in e-commerce it’s a close call between it and Shopee.

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Three branding lessons from Kathmandu’s head of marketing Richard Dalke

Inside Retail

But how do you derive meaning from data, and where do you draw the line between asking customers what they want and showing them? Listen to your (potential) customers… Kathmandu unveiled a new brand direction in 2020, and stepped up its product redesigns in 2021. There was a lot of work to get the positioning right.

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Improving Supply Management for Plumbing Distributors

Parcel Pending

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators.

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Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Because of this, Mathers turned to the ‘Flora & Fauna Family’ of shoppers when it came to finding a way to market the business in an authentic way.

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How to Improve Delivery Management Systems: A Distributor’s Guide

Parcel Pending

The key to meeting these demands and bridging gaps in service offerings is efficient delivery management. This blog post discusses how effective delivery management benefits industrial distributors, as well as service delivery operation strategies and methods distributors can use to improve their delivery management systems.

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Harris Farm Markets takes premium approach to food waste

Inside Retail

Australian grocery retailer Harris Farm Markets is introducing a new food waste initiative at its stores which will see perishable food items, that would otherwise have been thrown out, upcycled into premium products. Harris Farm Markets’ Re-purposeful Picks range. Image: Supplied. Australia’s food waste problem.

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