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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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An emotionally connected customer community leads to better marketing ROI, says study

Retail Focus

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. They engage in greater/more inspiring conversations because they trust your brand.

Marketing 147
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Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Because of this, Mathers turned to the ‘Flora & Fauna Family’ of shoppers when it came to finding a way to market the business in an authentic way.

Marketing 130
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Dezeen's top 10 shop interiors of 2021

Dezeen

As part of our ongoing review of 2021 , Dezeen rounds up the top 10 most remarkable and intriguing shop interiors of the year – from a cannabis dispensary made to look like an old-fashioned grocery store to a makeup boutique arranged around a large, mossy mound. Judges called the space "playful, engaging and beautifully done".

Interior 144
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Gener8 Founder, Sam Jones, and investor and rap star, Tinie Tempah, complete Retail Technology Show’s Headline Speaker line-up

Retail Focus

They complete Retail Technology Show’s line-up of over 90 retail visionaries, including New Look, Pandora, Dreams, The Very Group and Amazon , who are also confirmed to speak at retail’s premier event, taking place at London’s Olympia on 26-27 April 2022. To register to attend, visit: [link].

Line 130
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“There is no finish line”: Nike’s motto rings true in circular economy push

Inside Retail

Vien Truong, global sustainability and senior director of engagement at Nike kicked off proceedings. In 2021 alone, 99.7 Truong revealed that over 750,000 pounds of rubber waste was recycled through a program with US retail giant Home Depot. “There is no finish line. Sustainability rules. Recycling and restoring.

Line 130
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 million carats was in line with the year prior. Valued at US$22.31 billion by 2031 at a compound annual growth rate of 9.8

Jewelry 246