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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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IRDC 2021: What’s your consumer (re)connection strategy?

VMS

Breakout Session: Pivoting to Meet New Consumer Demands: Creating a Brand Extension. As a new retail landscape emerges post-pandemic, consumers have already made it clear they crave authentic connection and real experiences with their brands. Speakers: CLAIBORNE IRBY , SVP, Strategy & Insight, Focus Brands.

Strategy 105
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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. What shoppers want is the best experience they have had from any retailer, online or physical store.

Consumer 246
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

Strategy 260
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230