Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

APRIL 4, 2024

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

Consumer 200

Consumer Shopping Engagement Social Media 200

Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

Social Media 130

Social Media Apparel Marketing Consumer 130

Inside Retail

MARCH 19, 2024

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. Cheap clothing at what cost? How is this even possible?

Fashion 246

Fashion Social Media Consumer Marketing 246

Inside Retail

JANUARY 31, 2023

Late last year brought a symbolic event in the athletic footwear business in China: it was the return of the Shanghai Marathon, scratched in 2021, which attracted a record 18,000 runners and was won, both in the men’s and women’s divisions, by Chinese athletes. Sometimes, that nationalism can rebound on the Chinese brands themselves.

Consumer 130

Consumer Apparel Fashion Outdoor 130

Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

Social Media 130

Social Media Consumer Shopping Engagement 130

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. million EMV from June 2020 to May 2021, contributing to the brand’s six per cent uptick versus the previous 12 months.

Social Media 130

Social Media Engagement Marketing Promotion 130

Inside Retail

FEBRUARY 14, 2023

In 2021, an IGA store in Australia was publicly called out for racial profiling. A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. But we are very slowly starting to see that this may be shifting as more and more consumers take to social media to speak up.

Social Media 244

Social Media Consumer Shopping Management 244

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

Social Media 130

Social Media Beauty and Health Marketing Shopping 130

Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

Shopping 264

Shopping Social Media Specialty Retailers Engagement 264

Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

Social Media 246

Social Media Fashion Engagement Reimagine 246

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

E Delevry

APRIL 15, 2022

In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. . The majority of 2021’s peak season was also overshadowed by a new Covid-19 variant, Omicron, that was rapidly spreading across countries.

Social Media 52

Social Media Engagement Strategy Consumer 52

Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

AUGUST 21, 2022

But during the pandemic, Sephora adapted it, moving the event online in 2021 as a free digital experience. What began as static media has turned into something social, immersive, and interactive. Access to social media introduced the ability to have a two-way conversation between consumers and brands.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Parcel Pending

SEPTEMBER 30, 2021

Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. And 66% of consumers say the abi lity to earn customer rewards actually changes their spending behavior 3. Starbucks customers, for example, feel engaged with its annual free birthday drink.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. AT: I love how varied my days are and that is how I stay engaged. Alyce Tran co-founded and built two viral brands from the ground up.

Social Media 130

Social Media Fashion Department Stores Accessories 130

Inside Retail

FEBRUARY 15, 2022

“That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Deloitte: Indian consumers prioritise health over retail. million fake goods and disabled 45,000 websites and social media accounts. Deloitte’s report read.

Social Media 208

Social Media Consumer Flow Strategy 208

Inside Retail

JUNE 29, 2021

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. With four major Australian cities plunged into lockdown this week, essential retail businesses are under pressure on almost all sides of the country.

Social Media 230

Social Media Consumer Shopping Management 230

Design Week

JUNE 14, 2021

Social media and content. The Boot Room, by 20-something, for FIFA 2021. Product design – consumer. Sukha – Engaging more women in HPV screening, by Matter. The post Design Week Awards 2021 – the shortlist in full appeared first on Design Week. Product design – industrial.

Design 140

Design Beauty and Health Interior Art 140

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

APRIL 10, 2022

There were discussions about creating a Decentralised Autonomous Organisation (DAO), a social token and non-fungible tokens (NFTs). LVMH, which took control of Off-White in July 2021 has remained on course with Abloh’s vision, along with the Off-White team. With the rise of social media came business opportunities.

Social Media 162

Social Media Artistic Apparel Accessories 162

Inside Retail

MAY 9, 2022

For the past few years, Nars has been providing digital-first experiences such as virtual try-on via its website, integrating artificial intelligence and augmented reality, virtual consultations, and the Nars Virtual Store, which launched in 2021. At the core of these strategies are communities where people are talking about the brand 24/7.

Social Media 130

Social Media Location Engagement Gifts 130

Inside Retail

SEPTEMBER 14, 2022

Over the course of the last nine years, coffee-scrub brand Frank Body has become one of the leading skincare brands in Australia, combining an irreverent sense of humour with quality products to reach its target consumer. Climate positive by 2023. From the ground up.

Social Media 130

Social Media Expansion Consumer Marketing 130

Contra

NOVEMBER 18, 2021

in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? As for data-driven OOH, there is a multitude of media measurement tools in place today that gives brands in-depth insight into their consumers.

Advertising 52

Advertising Outdoor Tailored Social Media 52

Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147

Fashion Social Media Gifts Marketing 147

VMS

NOVEMBER 28, 2021

Scan this QR code for a link to the online photo gallery from IRDC 2021. With an incomparable line-up of compelling educational content, interactive workshops and (who could forget) the crowd-favorite Iron Merchant Challenge, IRDC 2021 reaffirmed the importance of collaboration to our industry.

Sporting Goods 52

Sporting Goods Display Social Media Visual Merchandising 52

Inside Retail

DECEMBER 8, 2022

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys.

Hobbies 130

Hobbies Curate Social Media Consumer 130

Creative Displays Now

MARCH 18, 2024

WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. 92% of consumers trust recommendations from other customers over a company’s messaging. According to a 2021 report from R.R.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MAY 12, 2021

With exciting overseas holidays and drinking and dining off the cards in the past year, some consumers are now indulging in other ways and spending their money on discretionary categories such as fine jewellery, which has seen a rise in sales during Covid. The company saw a 29 per cent increase year on year to €714.3 told Inside Retail.

Fashion 234

Fashion Consumer Social Media Engagement 234

Inside Retail

NOVEMBER 15, 2022

Between Facebook’s shift away from being a place to connect with family and friends, and the rapid decline in usability of Twitter in recent weeks, many people are beginning to look elsewhere for their social media needs. In 2021, UK-based mochi ice cream brand Little Moons blew up on TikTok and essentially sold out across the country.

Social Media 130

Social Media Texture Marketing Curate 130

Retailing Insight

MARCH 13, 2023

Read on to learn some of the hows, wheres, whens, and whys your customers “consume” the information that helps them to make purchase decisions in today’s marketplace. There is no way around it – in 2023, video and live streams are crucial for consumer and customer engagement. How Well Do You Relate To Your Customers?

Strategy 52

Strategy Marketing Social Media Advertising 52

Inside Retail

FEBRUARY 27, 2023

However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8 per cent due to lockdown-driven spending in 2021. Engaging experiences that attract customers to the website or the store will only go so far. The retailer’s website is merely the start of a customer’s shopping journey today.

Social Media 130

Social Media Harmony Shopping Promotion 130

Design Middleeast

FEBRUARY 26, 2024

That conversation sparked a relentless vision, and in January 2021, I walked into the Meraas office. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences.

Social Media 52

Social Media Beauty and Health Engagement Tailored 52