2021 Circulation Consumer Social Media 
Inside Retail
FEBRUARY 6, 2024
The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. As I listened to the ongoing debate among consumers, I wondered how brands were responding. billion from 2021 to 2026, with a steady annual growth rate of 6.5 per cent. Take from this what you will.
Inside Retail
JULY 24, 2022
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.
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Inside Retail
JULY 22, 2021
Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. As consumers continue to shift towards more conscious consumption, brands need to embrace and embody authenticity. The ‘TikTok made me buy it’ hashtag currently sits at 3.8
Inside Retail
MARCH 31, 2022
Seeing Shein’s massive popularity on the app, TikTok owner ByteDance launched its own fast fashion platform, called Dmonstudio, in late 2021. However, Shein’s direct-to-consumer business model, in which it ships orders from its warehouse in China directly to US consumers, allowed the company to avoid such tariffs.
Parcel Pending
SEPTEMBER 30, 2021
Consumer Shift: Hybrid Work is Here to Stay. Consumer Shift: Mask Mandates Are Keeping Residents Home. Further, the Transportation Security Administration extended its mask mandate, originally set to expire on May 11, until September 13, 2021. Consumer Shift: Outdoor Spaces are Safer Than Indoor Spaces.
Inside Retail
DECEMBER 20, 2021
In March 2021, Peloton CEO and co-founder John Foley posted a letter on the company website to inform readers of the death of a young child in an incident involving a Peloton treadmill. And while show developer Michael Patrick King said Peloton had “nothing to do with the heart attack”, social media commentators thought otherwise.
Inside Retail
DECEMBER 20, 2021
In March 2021, Peloton CEO and co-founder John Foley posted a letter on the company website to inform readers of the death of a young child in an incident involving a Peloton treadmill. And while show developer Michael Patrick King said Peloton had “nothing to do with the heart attack”, social media commentators thought otherwise.
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