What brands can learn from Banana Republic’s successful comeback
Inside Retail
JANUARY 28, 2024
Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. Banana Republic’s chief brand officer Ana Andjelic was hired in early 2021 to execute the rebrand and return the label to its travel-inspired roots.
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