Remove 2021 Remove Accessories Remove Engagement Remove Marketing
article thumbnail

Understanding the consumer of 2021

Inside Retail

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Once businesses get this right there is a good foundation upon which to build a more engaging experience for shoppers.

Consumer 242
article thumbnail

GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. It has prompted a shift in the role of the physical store and changed the way retailers and brands engage with consumers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.” Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.

Boutique 263
article thumbnail

How The Outnet is tapping into the booming menswear market

Inside Retail

Emma Mortimer: We hosted a soft launch back in November 2021, starting with a small edit of brands to test our existing customers’ reactions to the new assortment. Brands such as Dolce & Gabbana, Acne Studios, Sandro, Officine Générale and Rag & Bone have all seen good engagement with our Australian customers.

Marketing 130
article thumbnail

How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

Since Victoria’s Secret was spun off from L Brands into a separate company in 2021, the lingerie and apparel retailer has been attempting to rebrand itself to suit the tastes of a younger, more socially aware consumer base. However, the impact of these marketing shifts remains to be seen. What is going on with Victoria’s Secret today?

Fashion 147
article thumbnail

Tigerlily CEO talks turnaround and the next stage of sale process

Inside Retail

Amid increased interest in Australian brands and the beach apparel category, Australian women’s fashion brand Tigerlily is considered as good as sold by its current owners, private equity company Crescent Capital, which is seeking to capitalise on the current market. billion acquisition of luxe beauty brand Aesop.

article thumbnail

Brew-it-yourself: Why De’Longhi, Vittoria are ramping up their DTC offers

Inside Retail

Launched in Sydney, in November 2021, the physical space enables customers to have a hands-on experience with De’Longhi’s coffee machines, and learn about everything that goes into achieving the perfect cup. The store acts as a showroom, allowing customers to trial and learn about De’Longhi’s product lines and brand. Grounds for expansion.