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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. The post Opinion: Why foresight is the future of marketing strategy appeared first on Inside Retail.

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Catch promotes chief commercial officer to newly created role

Inside Retail

Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs. The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail.

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Catch promotes chief commercial officer to newly created role

Inside Retail

Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs. The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

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Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. IR: What does the growth strategy look like for Australia in the next 12 months? IR: Health is a big focus of the Max Mex strategy.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV from June 2020 to May 2021, more than doubling its $1.7 million EMV. content creators.

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