Remove 2020 Remove Marketing Remove Retail Marketing Remove Social Media
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. Accept that China is a very different market to the one you’re used to. personal care. ? health supplements.

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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

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‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

Inside Retail

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us.

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The future is now: 3 emerging technologies retailers should know

Inside Retail

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. Off the back of that, retailers started selling products exactly where their customers were already spending their time. .

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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. million before going public in 2020. (It Bypassing intermediaries means brands control the trade margins through sales, marketing and inventory management. The DTC retail model is not dead.