Inside Penfolds’ ‘space-capsule’ pop-ups taking off across Southeast Asia
Inside Retail
JUNE 22, 2022
The ‘Terminal 1844’ pop-ups feature wine tastings, dance performances, and interactive activities, all centred around a space capsule theme. Southeast Asia has been a focus market for Penfolds, and increasingly so with the reopening of markets post-pandemic,” Yodissen Mootoosamy, general manager of Penfolds International told Inside Retail.
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