Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?
Inside Retail
MAY 16, 2024
In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. Coming from a fashion and retail background has helped me see the category from a totally different perspective. Thankfully, times have changed. “We
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