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‘Big plans’: Seafolly CEO talks international expansion

Inside Retail

Since Santamaria took over in 2020, growing Seafolly’s international presence has been a key focus. Our focus has been to get our product and marketing strategies right with superior fits and top-tier campaigns,” Santamaria said. International focus.

Expansion 130
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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. million EMV. million EMV. content creators.

Strategy 130
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. Global growth and fashion collabs Beyond the relaunch, Modibodi is also targeting growth through international expansion. Thankfully, times have changed.

Apparel 264
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Breaking down the clever approach to Chemist Warehouse’s public listing

Inside Retail

A benefit of this strategy is the ability to bypass regulatory filings, or the funding to go public. Sigma Healthcare is a full-line wholesale and distribution business with a pharmaceutical network consisting of over 1200 branded and independent retailers including Amcal, Discount Drug Stores, Guardian pharmacies and PharmaSave.

Marketing 245
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What’s behind the re-emergence of teen fashion brand Pavement?

Inside Retail

In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. Are there plans for expansion beyond this partnership? IR: How significant will Pavement’s presence be across Big W?

Fashion 263
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How Gem successfully created the go-to oral care brand for a new generation

Inside Retail

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My The next iteration of the brand’s breakout product went on to become its bestseller.

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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Allbirds went from having 22 brick-and-mortar global stores in 2020, to 35 in 2022, before rapidly ending up with 58 locations by the end of 2022. From Warby Parker, Allbirds and others; the CEO touts the new cash to fund capex and store expansion. million in 2022, or 56 per cent of total revenue.

Planning 130