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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130
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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. parallel, our strategy includes fostering a robust brand presence,” he elaborated. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5

Expansion 130
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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Membership levels based upon the amount a customer spends are the most common form of loyalty program. Instead, shoppers are clamoring for instant benefits in the form of immediate discounts on their purchase (53%) and faster shipping (51%). Cements Loyalty – A loyalty program is a crucial customer retention strategy.

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Retail Design : What it is and why it is important in 2020

Greater Group

We work closely with each of our clients to understand their design intent and develop a strategy that responds to their goals. An unattractive shopfront, disorganized product displays and unimaginative in-store experience in no way motivates a shopper to engage with the brand’s offerings or return to the store in the future.

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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., In August 2020, e.l.f. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.