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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Global Mutual signs 8,500 sq ft Sports Direct at Affinity Devon

Retail Focus

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

These statistics demonstrate the impact of various visual merchandising strategies, from window displays to the use of technology. Check out every statistic you need to know about Visual Merchandising in 2024 below: Influence on Customer Decisions and Traffic 8 out of 10 shoppers base their buying decisions on what they see in-store.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

These statistics demonstrate the impact of various visual merchandising strategies, from window displays to the use of technology. Check out every statistic you need to know about Visual Merchandising in 2024 below: Influence on Customer Decisions and Traffic 8 out of 10 shoppers base their buying decisions on what they see in-store.