Landscape’s “optimistic” rebrand of COVID testing and vaccine start-up Curative
Design Week
JULY 28, 2021
Curative was established in 2020 by Fred Turner with the aim of improving sepsis testing. Meanwhile the shift to lowercase hopes to convey a “warmer and more approachable dimension to the organisation’s community engagement efforts”, says Weiss. heathcare start-up as an on-the-go and “essential” service.
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