Remove 2020 Remove Consumer Remove Promotion Remove Social Media
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Another factor behind the brand’s success is its social media presence. What’s next for Halara?

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Djokovic-backed drinks brand Waterdrop taps into water-bottle trend

Inside Retail

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. At the helm is Mohit Yadav. Yadav is a big fan of TikTok.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base. billion views and counting.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.