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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230
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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Metal has a broad application of surface effects and metallic tones formed through various methods such as electroplating and coating that bring a wow factor to the visual display. The color combination of beige and metallic tones brings masculinity to match the brand’s image. Example 3: Display Pillars .

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. Though hardly a new initiative, the inclusive campaign took off in late 2020 and has maintained momentum into 2021, with style bloggers such as Bella Ramos (@bella.ramos) routinely flaunting the brand’s lingerie in flirty at-home posts.

Strategy 130
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Perfect Posts of Architecture

Onyx

As drawings, they weren't deficient forms of architecture. 1_ the journey_ No one could imagine in 2001 that a thing like social media would exist let alone become a dominant form of social interaction. At the start of the pandemic, in April of 2020, I decided to start posting drawings I made on my iPad. And who knew?

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. I believe that persistent racial discrimination, the hierarchy of races based on skin color, and apartheid form the underpinning of the desire to change one’s physical appearance,” Tetteh said. Spotlight on Seasun Society.

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Retailing in India: Rise and Shine Through

VMS

metric tons in 2020 from 690.4 However, positivity came in the form of a recovery trend in demand from the last quarter of 2020, probably because the security that gold provides as a safe-haven metal countered the negativity. The company added more than 50 new stores in the year 2020 across all its jewelry businesses.

Jewelry 83
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Product Design meets with CGI: behind the scenes of Tom Dixon’s Fat chair 3D film

Design Wanted

In 2020, amidst the pandemic, he started jformento. Available as a three and two-seater sofa, dining chair , counter and bar stool, chaise longue and lounge chair, the extreme simplicity of the components is a testament to form following function , whilst maintaining a humorous silhouette and a reductionist aesthetic. What is CGI?

Design 98