How Supreme balances price point and prestige to win over streetwear fans
Inside Retail
AUGUST 31, 2023
One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031.
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