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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”. Launched in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT Studios creates virtual sneakers and streetwear collectibles for the metaverse. What is RTFKT?

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