Inside Retail

MAY 8, 2023

Founded by Jamiee Lupton in 2020 in New Zealand, the eco-conscious haircare brand is available in 26 countries, and is likely to reach another 10 by the end of this year, thanks in large part to its success on TikTok. “We The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Inside Retail

JANUARY 24, 2023

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. As a strategy, this worked well into the 2000s, but failed dismally thereafter.

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Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

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Hunton Andrews Kurth

JANUARY 27, 2022

In 2020, the company paid $9.3 This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.

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Inside Retail

JUNE 16, 2021

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

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Inside Retail

JULY 12, 2023

Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. This has led to a different operating model.

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Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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Inside Retail

JUNE 22, 2023

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. or more, according to the complaint.

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Snap Retail

JULY 22, 2021

As of 2020 data, there are 3.96 Understanding the people that follow your business are essential for any business strategy. Affordable Advertisement. Another reason your business needs to be on social media is the affordable advertisement. If you look at the data, advertisement on the radio or TV isn’t cheap.

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RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . Quit The Sporadic Marketing. Tactics To Grow And Protect Cash Flow.

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Inside Retail

JULY 12, 2021

” Australian retail expert and QUT professor of marketing Gary Mortimer believes that while local stores have shown promise throughout the pandemic, location is critical to success. Towards the end of 2020, we saw a growth in localism, people working from home, staying home and shopping local. Local concept grows in the UK.

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Retail Focus

SEPTEMBER 28, 2022

This flagship follows the success of the ‘test and learn’ pilot that opened in early 2020 in Stettback, near Zurich, which helped inform the thinking and design for the flagship experience. This newly defined strategic vision diverts from conventional transactional banking and sales driven marketing.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Design Week

AUGUST 5, 2021

WPP has reported strong interim results with market recovery “much faster than expected” in the first half of the year. The global advertising and design group, which operates design consultancies such as Superunion, Landor & Fitch and Wunderman Thompson, reported a 9.8% increase in revenue to £6.1

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. Investing in local SEO will also bolster your local digital marketing efforts.

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Inside Retail

APRIL 4, 2023

Justin Kestelman founded Hommey in 2020 to fill a gap in the market for modern soft furnishings. Justin Kestelman: When I moved into my apartment in 2020, I was going through the process of styling my home, and for me, it was very much about, ‘What brands am I going to start to integrate into my home? Where do I go?’

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Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Not all doom and gloom.

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. million before going public in 2020. (It This evolution has raised serious questions around whether DTC is a sustainable long-term strategy, or even still relevant for start-ups. Is DTC dead?

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Inside Retail

JUNE 1, 2022

Online retail sales showed exceptionally large growth over the main lockdown periods of 2020 and 2021. Rather than trying to do it all at once, you could start by considering one geographical market at a time, or testing the online channel via specialty retailers. Brand awareness and marketing strategy. People power.

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Parker Design

FEBRUARY 12, 2021

Covid-19 hasn’t only changed the way we live and work, it’s also changed the way we do marketing and how audiences behave. Below we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences. Back to the future?

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Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Inside Retail

JULY 26, 2021

As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. This space is ripe for meaningful collaborations that do more than just target new audiences with old strategies.

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Inside Retail

FEBRUARY 2, 2023

While striking an optimistic tone on sales of services and iPhones, CEO Tim Cook said an uncertain economy is expected to hurt categories like gaming and digital advertising. billion, down 8 per cent from the year before and the first fall since 2020. That did not quite erase a 3.7 per cent gain during regular trade. . billion.

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Inside Retail

OCTOBER 24, 2021

Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation. It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers.

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Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move.

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Inside Retail

JUNE 28, 2023

Apple’s move illustrates how livestreaming is evolving in China from an initial model of massive sales via big discounts, as more big brands seek greater control of a process rendered costly by a fragmenting market and growing use of superhosts. Stellar growth boosted by the COVID-19 pandemic saw the industry employ more than 1.23

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Hunton Andrews Kurth

OCTOBER 13, 2021

This move was not quite the typical announcement from the FTC, which often uses its Business Blog and press releases to help educate business about their truth-in-advertising obligations. The agency has not reviewed the recipients’ advertising for violations, at least not right now.

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Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Today, our loyalty program sits in our ERP system.

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Inside Retail

JULY 19, 2022

The franchise strategy, details of which are reported here for the first time, is meant to complement Netflix’s efforts to build a vast library of original programming with something for every taste. It is racing to build a lower-cost, advertising-supported version of the service, which it once vowed never to do.

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Inside Retail

JUNE 9, 2021

When EveryHuman partnered with Melbourne Fashion Week in 2020, we had a disability consultant, who is entirely led by people with lived experience, alongside us the whole journey. and Australian Progress who can advise and support your campaigning strategies and efforts. Alice McCall at AAFW.

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Inside Retail

FEBRUARY 7, 2022

The company had laid off 200 retail staff after permanently shuttering all of Glossier’s bricks-and-mortar stores in 2020 due to the pandemic. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

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Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

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