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What brands can learn from Banana Republic’s successful comeback

Inside Retail

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. The move to include furniture in its portfolio of products is designed to help solidify Banana Republic in this space.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. A cautionary tale for all sectors.

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How Superdry is putting its own spin on athleisure

Inside Retail

Australians switched up their streetwear during rolling lockdowns in 2020-21. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Facebook, EssilorLuxottica unveil first smart glasses

Inside Retail

Facebook said the glasses line, called “Ray-Ban Stories,” would start at $299. The glasses, which were created in partnership with Ray-Ban maker EssilorLuxottica, allow wearers to listen to music, take calls or capture photos and short videos and share them across Facebook’s services using a companion app.

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Australia’s top companies back Indigenous Voice as public support wavers

Inside Retail

“For corporates, this is a moment that probably surpasses the political lines and divides.” The money will pay for TV and social media advertising, as well as banners, merchandise and on-the-ground campaign efforts through community events, a “Yes23” campaign spokesperson told Reuters.

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7 diversity lessons for brands after the Aus Fashion Week controversy

Inside Retail

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. In line with our values we requested models inclusive of shape, gender, size, age, ability and so much more.

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Three interesting ways retailers are using TikTok

Inside Retail

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. According to research from TikTok and Nielsen, half of TikTok users say they’ve discovered new products through advertisements posted by brands. Is your mouth watering?