Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Social Media 246

Social Media Beauty and Health Advertising Curate 246

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Social Media 243

Social Media Beauty and Health Advertising Curate 243

Inside Retail

JUNE 3, 2021

Since then, brands such as Balenciaga in 2018, Carlings in 2019 and Hugo Boss and Burberry in 2020 have released collections incorporating 3D design. Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. They live in a world driven by vanity metrics and social comparison.

Fashion 246

Fashion Social Media Design Curate 246

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. The brand has some awareness in New Zealand due to its sponsorship of the All Blacks since 2020 [when it was] named the official formalwear and denimwear partner of the national All Blacks, the All Blacks Sevens and the M?ori

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

AUGUST 3, 2023

According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. million likes to date,” she stated.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221