Remove 2019 Remove Engagement Remove Social Media Remove Strategy
article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

article thumbnail

Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. We’ve come from newspapers, radio, television, door-to-door sales, and magazines to websites, internet ads, blogs, email marketing, social media, influencer marketing, user-generated content, augmented reality filters and now virtual experiences in 3D.

article thumbnail

Hugo Boss thrives as it successfully connects with Gen Z

Inside Retail

Hugo Boss has recorded a 17-per-cent increase in first-quarter sales over pre-pandemic levels, reflecting what one analyst describes as a “well-executed rebranding strategy”. However, Hugo Boss still has more work to do to fully establish itself as a key brand among Gen-Z,” said Deglise-Favre.

article thumbnail

Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Here are five key e-commerce trends to watch as retailers reshape their strategies. Consumers in Southeast Asia are more open to digital engagement with brands than those in Western countries and prefer making direct purchases from brand websites. DTC is poised to grow. The VMware Digital Frontiers 3.0

article thumbnail

Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.