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Amazon has disrupted retail but can they crack the hair and beauty market?

Retail Focus

Brand experience company, Swarm’ s sister company, Folio Mirror debuted Folio Hair at Retail Design (2019) and have been developing the concept and use case ever since. Brand experience agency, Swarm, develops the strategy, ideas and tools to bring ‘customer-first’ experiences to life across digital and physical environments.

Marketing 264
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Customers are craving reasons to engage with a brand, online and offline. Net sales fell for the brand by 3 per cent to $6.2

Fashion 147
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What Rebel got right: lessons to learn from the Women’s World Cup

Inside Retail

Retailers who anticipated the incredible momentum behind their campaign – and suitably prepared their inventory levels and marketing approach – reaped significant benefits. For instance, Adidas doubled its production of Germany’s women’s football merchandise compared to the previous Women’s World Cup in 2019.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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“Long time coming”: Pearl jewellery brand Kailis eyes Sydney’s suburbs

Inside Retail

We first viewed the opportunity of Miranda back in 2019, so it feels like our move to Miranda has been a long time coming,” Kailis GM Tanya Tindall told Inside Retail. We feel that customers want to engage with brands directly,” she said. It’s about customer experience for us. Every pearl is unique.”