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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. To find out how you can market to your customers this festive season, visit: [link]. E-commerce was on a steady rise. It’s not what it once was.

Gifts 246
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Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Because of this, Mathers turned to the ‘Flora & Fauna Family’ of shoppers when it came to finding a way to market the business in an authentic way.

Marketing 130
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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Customers are craving reasons to engage with a brand, online and offline. Net sales fell for the brand by 3 per cent to $6.2

Fashion 147
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What Rebel got right: lessons to learn from the Women’s World Cup

Inside Retail

Retailers who anticipated the incredible momentum behind their campaign – and suitably prepared their inventory levels and marketing approach – reaped significant benefits. For instance, Adidas doubled its production of Germany’s women’s football merchandise compared to the previous Women’s World Cup in 2019.

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Managing inflation: Here’s how to know when the price is right

Inside Retail

Customer relationships and product differentiation are critical for retaining market position amid price hikes. Play up the engagement element – whether it is local manufacturing, the slickest user experience available, or using transport fuelled by green energy. Softening the blow for customers.

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Ikea buys former Topshop Oxford Street store

Retail Focus

Since 2019 Ikea has opened shops in major cities such as Tokyo, Madrid, Moscow, Paris and New York to grow its presence on busy high streets. This property offers great potential for retail space, and we firmly believe in the long-term value of the real estate market in London.”.

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What luxury retailers need to know to succeed in the year ahead

Inside Retail

American management consulting firm Bain & Company reported that global luxury sales were down by 22 per cent with the onslaught of the pandemic in 2020. By 2021, luxury sales had fully recovered, rising 32 per cent to surpass 2019 numbers. What a difference a year makes.

Jewelry 228