Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 27, 2022

Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement. The report examines the phenomenon of unplanned purchasing – not to be confused with impulse buying for low-price items.

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Social Media Engagement Consumer Shopping 130

RetailMinded

JANUARY 29, 2021

This year, with online shopping on the rise, a huge increase in holiday returns are expected to follow, so it’s no surprise that 70% of firms are worried about the growing impact of returns on their bottom line, according to a Brightpearl study. Relationships Over Revenue . However, negative reviews, in particular, can be a gift.

Social Media 92

Social Media Management Shopping Engagement 92

Creative Displays Now

JUNE 30, 2021

Those in the retail space know that how and what customers buy has changed drastically over the past decade. These trends are especially relevant in light of the COVID-19 pandemic, as more than 60% of American buyers altered their shopping habits at some point in the past year. The Rise of Social Commerce.

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Social Media Display Consumer Shopping 52

Parcel Pending

SEPTEMBER 30, 2021

For instance, at Athleta, loyal customers spend twice as much with the athletic apparel firm compared to non- loyalty members and 50% of its sales come from its loyalty program , according to Chief Digital Officer Kim Waldmann 8. Cements Loyalty – A loyalty program is a crucial customer retention strategy.

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Customer Retention Engagement Form Social Media 52

CRP

JANUARY 27, 2023

Anine Bing is not the only one who made it big in the fashion game; over the last few years, many influencers successfully made the transition to retail: Something Navy by Arielle Charnas US-based influencer Arielle Charnas has a strong social media presence which she leveraged to get into retail. Image Courtesy: MM.LaFleur 3.

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Gifts Fashion Color Promotion 52