Remove 2019 Remove Consumer Remove Retail Marketing Remove Strategy
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities.

Strategy 245
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

China is the brand’s top market, followed by Australia, Hong Kong and then Japan. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

But while these initiatives sound promising, the question remains: can the department store chain truly adapt to the needs of the modern-day consumer? The issue is that it’s almost certainly too little, too late to be meaningful,” Dennis told Inside Retail. What’s going on with Macy’s? per cent year-over-year to US$5.1

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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130
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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. In 2020, the vendor had failed to reach profitability and posted losses of 12.4

Location 130
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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. trillion Chinese consumers spent in 2019. Research the right market. trillion, and the US$5.6

Marketing 130
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NRF 2022: Pathr.ai Announces Partnership with The Lionesque Group, MG2 to Deliver Pop-Up Shop Analytics for Retailers

VMS

Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences. Founded in 2019, Pathr.ai is headquartered in Mountain View, California.