2019 vs 2020 vs 2021: How has Covid impacted Christmas?
Inside Retail
DECEMBER 20, 2021
If you cast your mind back to 2019, Christmas was business as usual. “E-commerce It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.
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