Remove 2019 Remove Consumer Remove Form Remove Social Media
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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products. China is the brand’s top market, followed by Australia, Hong Kong and then Japan.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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Best and worst case scenario: How retailers can use ChatGPT

Inside Retail

Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research. Social media content can [also] be time consuming, [but] I have used the AI to come up with a month of content.

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

In late 2019, Nike was awarded a patent for a non-fungible token (NFT) based footwear technology linking virtual and physical items. And like Apple, Nike’s access to global data and consumer insights informs its strategies. Many systems, standards, and platforms we know today will help form the foundations.