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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

And just like the changing colors of the leaves and the cold nip in the air, the arrival of pumpkin-spice flavoured food products and merchandise feels inevitable. In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The odds are low.

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Four out-of-the-box influencer marketing strategies

Inside Retail

TikTok has introduced plenty of new trends to the social media landscape, from goofy dance videos to unlikely food combinations (Takis and cream cheese, anyone?). Chief among TikTok’s cultural contributions is the “e-girl” aesthetic, characterised by dewy skin, bold eyeliner, and colorful hair — or wigs. million EMV from 4.2k

Strategy 130
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“Open a design history book, almost all the famous designers are white men” – A talk with Jessica Walsh

Design Wanted

1% of creative agencies founded by women, &Walsh was launched in NYC in 2019 to bring a tangible change within a design industry made of inequalities. I started creating the cover and interior artwork for the magazine myself, and I developed my colorful handcraft set design style. Joining the.1%

Design 52
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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.

Gifts 52
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Review: Louis Vuitton Pop-up

Quarter 20

Virgil Abloh: Artistic Director at Louis Vuitton/Fashion Designer/Former Creative Director to Kanye West/Jack of all Trades/ is promoting his upcoming Men’s Fall and Winter 2019 Collection through the shop. The number of pieces was limited to a small narrow section, and many accessories integrated rainbow-colored elements.

Art 52
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5 Best Experiential Retail Examples

Greater Group

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. The value of social media as a marketing tool is beyond measure. Avengers S.T.A.T.I.O.N. Avengers S.T.A.T.I.O.N.