Unconventional luxury brand collaborations are everywhere. Here’s why
Inside Retail
AUGUST 8, 2023
The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. Trendy collaborations help consumers navigate the ebbs and flows of social media to capture novelty and hype.
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