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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. Trendy collaborations help consumers navigate the ebbs and flows of social media to capture novelty and hype.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Take the brand’s top EMV-driving influencer, makeup artist Linda Hallberg (@lindahallberg), who often finishes her vibrant cut-creases with 3D rhinestones and even artificial flowers. As influencers and consumers begin to venture outside their homes and readjust to in-person gatherings, the social media landscape will continue to transform.

Strategy 130
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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. World-renowned musical artists like Harry Styles, A$AP Rocky, and Bad Bunny are strong proponents of nail art without any effeminate associations. “I’m

Art 130
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Proud local creates shop window for Barossa producers

Inside Retail

Cox established Workspace Barossa, the region’s first co-working space, in July 2019. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Cox established Workspace Barossa, the region’s first co-working space, in July 2019. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130
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Eurovision reveals first ever virtual village for 2021 comeback

Design Week

In 2019, an almost 30-acre park was opened in Tel Aviv, Israel for the competition. Some of the guests include singer Johnny Logan (the only act to have won Eurovision twice), Dutch DJ Afrojack and artists from the junior version of the song contest. “There’s a form of serendipity,” Pinas says of the virtual world.

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The Pop-Up Experience

Retailing Insight

Pop-up stores are a form of experiential marketing, also known as participation marketing, which aims to create memorable and meaningful connections with customers through captivating and unique experiences that feel authentic to the brand. Tips for Artists and Brands.