Inside Penfolds’ ‘space-capsule’ pop-ups taking off across Southeast Asia
Inside Retail
JUNE 22, 2022
The ‘Terminal 1844’ pop-ups feature wine tastings, dance performances, and interactive activities, all centred around a space capsule theme. The pop-ups are part of a broader ‘Venture Beyond’ campaign, which is focused on a space exploration theme and the expansion of new horizons. Penfolds, Made in China.
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