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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

Strategy 245
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. Since launching the brand in 2018 in Australia and New Zealand, we’ve seen over 200 per cent increase in sales. [It]

Fashion 236
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Why clothiers are betting on ‘cooling’ fabrics as global temps rise

Inside Retail

The push comes as clothing retailers, whose sales dipped as inflation-weary consumers prioritised essentials over discretionary purchases, amp up their marketing of “cooling” garments as heat waves batter at least three continents.

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Retail appointments for the week

Inside Retail

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights. Susman will stay on as a board member. “As

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130
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5 Best Experiential Retail Examples

Greater Group

Experiential retail has developed out of the need to adapt to the changing market due to the rapid growth of the online market. 5 examples of retailers who have implemented the retailtainment concept in their stores. After seven years in business, Story was acquired by Macy’s in 2018 and relaunched as STORY at Macy’s.