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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Aesthetic luggage for everyone on-the-go wear American on-the-go brand Béis was founded by actor and entrepreneur Shay Mitchell in 2018 to fill a gap in the luggage market for functional travel products that were chic, and affordable. Brand fans are one level above a regular customer. “The

Strategy 246
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. The post Opinion: Why foresight is the future of marketing strategy appeared first on Inside Retail.

Strategy 245
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Aldi UK’s latest Special Buy: checkout-free shopping

Inside Retail

Woolworths introduced it in supermarkets in 2018, as a trial at its store in Sydney’s Double Bay. Will they be able to manage product limits if consumers are able to scan and go with these scarce items?”. The post Aldi UK’s latest Special Buy: checkout-free shopping appeared first on Inside Retail. Shoppers love it or hate it.

Shopping 246
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

Our focus remains on seeking to drive further and sustainable cost efficiencies and inventory management,” he added. King has been on a 12-month rolling contract with Myer since 2018 and has decided to retire at the end of this financial year to return home to Florida to be with his family.

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Fleeting beauty: Inside the downward spiral of BWX

Inside Retail

How does what was once an incredibly successful beauty business see its share price fall from $7 in 2018 to just 20 cents today? Back in time The story starts in 2017, when then-CEO and managing director John Humble went on a bit of a buying spree. There’s no reason that business should fail if it’s being managed properly.

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Harvey Nichols’ closure highlights shifting luxury landscape in Hong Kong

Inside Retail

But the rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong and are starting to reshape the city’s visitor economy, according to industry experts. Few, however, were shopping for designer gear.