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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

However, the reality is that many tactics relied on to achieve commercial success in this space are still dependent on predatory algorithms that violate the privacy of users, who are more aware than ever and are frustrated at the breach of trust. Taking responsibility At Lush, we consider ourselves a socially responsible brand.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130
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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

It is a 3D space for customising your avatar, completing quests and sharing content to social media. A popular activity was to take selfies with Lisa while her avatar was moving around the virtual space. Zepeto launched in 2018 and has amassed over 300 million users. Zepeto gives them a space for such living.

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How Australia’s top fashion business leaders are embracing the forces of change

Inside Retail

The brand came back from administration in 2017 to 2018. Rethinking social media metrics Victoria & Woods’ consumers now span generations after its garments found virality on social media and appeal with younger shoppers.

Fashion 130
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.