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Silly Solly’s plans 10 more stores as it moves to franchise model

Inside Retail

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. We believe in the model, it’s been operating since 2018.” The Silly Solly’s brand has come full circle, now owned by Stanton and an Australian management team that reinvented the model in 2018. “We

Planning 298
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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state.

Boutique 263
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Mad Mex returns to Australian ownership, ends Asia expansion plans

Inside Retail

The recent acquisition also means the end of Mad Mex’s ambitious expansion plan in Asia , which was announced two years ago before the pandemic forced it to change the strategy. . “I In 2018, 4Fingers bought 50 per cent of Mad Mex as part of the Australian Mexican quick-service restaurant brand’s expansion into Asia.

Expansion 246
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Knowledge alone isn’t enough; future preparedness is predicated on strategic plans.

Strategy 245
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Over the last five years as CEO, King has been enacting his ‘customer-first plan’ which has re-established Myer as Australia’s 8th most trusted brand, according to Roy Morgan.

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“Impossible to ignore”: Witchery MD’s plans to capitalise on digital growth

Inside Retail

During the pandemic, the Australian womenswear brand Witchery turned 50, but rather than kicking back to party, the retailer revved its omnichannel strategy and worked on a new physical store concept. IR: What are your plans for Witchery going into the next financial year?

Planning 246
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Starbucks to sell Seattle’s Best business to Nestle

Inside Retail

The coffee company acquired Seattle’s Best nearly two decades ago as a secondary brand that targeted areas where its more “premium coffee” core business would not get the same support, with plans to expand the concept through retail, franchising and licensing. Starbucks expects the transaction to close by the end of the year.

Strategy 130