2018 Consumer Curate Engagement 
Inside Retail
JUNE 27, 2022
Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.
Inside Retail
APRIL 18, 2024
Product curation When it comes to stocking products, Motte said it’s about curating brands, not having the broadest assortment. “We In 2018, the retailer launched Sephoria, an immersive beauty event enabling customers to meet brands and access exclusive products. “We How do you create passion around your sector,” he said.
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Inside Retail
JULY 27, 2023
Beyond the curated product offering, the new store features a number of innovative digital touchpoints and elevated beauty services, such as 15-minute skincare consultations, 60-minute makeup sessions and 15-minute “beauty play” sessions to bring virtual looks to life.
Inside Retail
JULY 6, 2021
Accordingly, brands spend significant time and money positioning themselves to create positive associations with consumers, whether that’s through communicating their purpose or engaging in worthy environmental or social partnerships. ASIC’s consumer research indicates 21 per cent of BNPL users missed a payment in the past 12 months.
Inside Retail
AUGUST 21, 2022
Sephoria was originally a physical event, in 2018 and 2019. Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. Access to social media introduced the ability to have a two-way conversation between consumers and brands.
Design Week
JUNE 16, 2021
“We have sought to bring the history of design to life,” V&A senior curator of design and digital Corinna Gardner says of the museum’s latest gallery, 1900-Now. According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018.
Lumsden Design
MARCH 24, 2022
Rather than stuffy ‘curators of culture’, the dream has long been to make these attractions part of the fabric of daily life. The V&A Dundee, which opened its doors at the end of 2018, provides a strong example of the effectiveness of this approach. And there has been some success. Look at The British Museum.
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