Inside Retail

MAY 17, 2022

In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. The simple answer is major corporations and advertisers have already been tracking your data through the use of apps or social media platforms, for free. With Web 2.0,

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Inside Retail

JUNE 1, 2022

Meta Platforms COO Sheryl Sandberg, whose close partnership with CEO Mark Zuckerberg powered the growth of the world’s biggest social network, is leaving the company after 14 years, she announced in a Facebook post.

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Inside Retail

MAY 7, 2023

Since 2018, the number of Millennials who mostly or always shopped online has nearly tripled and their use of social media has almost doubled. Companies typically turn to billboard advertising or flyer distribution to get consumers’ attention and have not been able to market to targeted groups of consumers.

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Inside Retail

DECEMBER 14, 2023

Retailers should also be constantly scanning external sources of information to consider the context within which their advertising will be viewed. But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads.

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Inside Retail

JULY 13, 2022

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. The complaint also named The Good Guys, which has since paused its use of facial recognition in stores. .

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Parcel Pending

MARCH 6, 2021

Of those, 28% indicated they would add more online advertising, 18% would invest in more content marketing , 15% would pursue more organic growt h, and 12% are looking to enhance their social media marketing strategy. Leverage Social Media Platforms. 60% of TikTok users were age 16 to 24 2.

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Eye on ESG

MAY 30, 2023

Since the 2018 Global Slavery Index was published, there has been an increased focus on, and drive towards, mandatory HRDD and more robust modern slavery reporting (see, for example, our previous blogs here , here and here ). Recommendations The Index notes that there is an urgent need to move from intention to real action.

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RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. According to research by McKinsey, the number of B-corps had risen to nearly 200 as of April 2018, compared with just seven in 2010.

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Retail Bound

OCTOBER 28, 2021

During those months, Facebook and Google advertising fell by over 30% according to Variety. Another fact worth mentioning is that most people were working from home, which meant they spent even more time on their computers, tablets, as well as social media platforms. Cost per click, CPM, went as low as it was 4-5 years ago.

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Parcel Pending

MAY 18, 2021

Social Media Influences the Shopping Behaviors of College Students. These younger generations are digitally connected, so it should come as no surprise that one of the biggest drivers of their shopping behavior is social media. . Social media drives Gen Z shopping behavior. Mobile Fact Sheet. 2021, April 7).

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In the years between 2016 and 2018, she launched new retail stores in Paris and New York. Bing opened her first Los Angeles store in West Hollywood in 2014.

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