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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in US gross merchandise value this year. billion in 2027.

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Retail appointments of the week

Inside Retail

He has been executive chairman of Retail Food Group since 2018, a role he will continue to hold simultaneously. His departure bookends a turbulent time for the company whose founder Tony Nash was ousted in a boardroom stoush which eventually led to the resignations of most of the board’s directors over several months.

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Dunkin’ Names New CMO

VMS

Previously, Acevedo worked as the VP of Marketing for Coca-Cola North America and was also the General Manager of the brand’s tea offerings; he’s credited with overseeing the 2018 relaunch of the Diet Coke brand. The post Dunkin’ Names New CMO appeared first on Visual Merchandising and Store Design. Rafael Acevedo.

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Analysis: Why synergy is Southeast Asian app Grab’s super power

Inside Retail

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. It is visible and widely accessible to consumers in all areas.”.

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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. The e-commerce factor. Big numbers.

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Analysis: Competition and compassion in sports sponsorship

Inside Retail

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. Each has their own sub-brand under Nike Inc.,and His new deal with the Japanese retailer is worth a reported US$300 million ($414.5

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How to Audit Your Beer and Wine Retail Stores

Compliantia

Analysts are forecasting a CAGR of 2% from 2018 to 2025 , a performance that’s driven by an increase in young adult consumers and a rise in disposable income. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine.

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