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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. Shopping via…YouTube?

Shopping 130
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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. Throughout the evolution of beauty advertising, there has been a cultural shift in being inclusive and portraying diverse people in marketing and ad campaigns.

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? The reality is that there is no one example of what a disabled consumer looks like. This will enhance the shopping experience for all consumers,” Mohammadian explained.

Fashion 130
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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. When we began creating our Australian Pink Clay Mask in 2018, we wanted an “insta-worthy” product that looks good on the bathroom shelf and your Instagram feed while delivering exceptional results.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

Promotion 130
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Award-winning Nike ad proves brands can’t get woke in two minutes

Inside Retail

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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What’s Driving the Push for Experiential Marketing and How to Take Advantage of the Change in Consumer Behavior

Trade Show Booth Companies - Trade Group

Consumers are exchanging money for time and products for experiences. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. Key to experiential marketing is that consumers play and active role, not a passive one.