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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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“Bold and adventurous”: Why men’s jewellery is having a moment

Inside Retail

Eve’s Adam Founded in 2018, Sydney-based Arms of Eve has largely focused on making locally designed and ethically sourced jewellery for women, but recently it added a men’s range to its offering, which is available across Australia and the United States. In saying that, the younger [male] consumer is a bit more bold and adventurous.”

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Featuring a clubhouse, coworking space, cafe, daycare centre and an event space, the brand focuses solely on the user experience.

Consumer 130
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Fragrance maverick Jo Malone is bottling new scents with Jo Loves

Inside Retail

Malone, who received a Most Excellent Order of the British Empire in 2018, built not one fragrance empire but two – first with her namesake Jo Malone label, and now with Jo Loves. Malone’s love for storytelling extends beyond the creation of Jo Love’s product line and into the consumer’s purchase experience.

Artistic 263
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

When Inside Retail spoke with current CEO Craig King back in 2018 it was established that the company was scouting for CBD locations in both Melbourne and Sydney. It comes as the brand plans to open new stores in Sydney and Melbourne in early 2024. Ksubi’s return to operating stand-alone stores in Australia has been a long time coming.

Fashion 273