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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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New digital concept Gucci Vault takes you into its past and future

Inside Retail

Luxury Italian fashion house Gucci has broadened its online footprint to create a digital shopping concept, Gucci Vault. The rare collection of fashion and accessories span a century of Gucci’s design history. We’re seeing more premium brands embrace the secondary market and put a creative spin on the experience.

Concept 130
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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.” Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.

Boutique 263
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“Just getting started”: Aussie luggage brand July touches down in NYC

Inside Retail

Besides being a hub for both shopping and travel enthusiasts, the city represents the brand’s biggest market in the US. The two became friends, bonding over their unique experiences working in the Chinese retail landscape, and in 2018 were brainstorming about what type of business they could launch together.

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How lifestyle brand Zulu & Zephyr found prime Byron and Bondi retail real estate

Inside Retail

This follows the opening of its first brick-and-mortar store in 2020 when it “effortlessly” came upon an opportunity to open its Byron Bay concept flagship. Rose-O’Rourke lived in Bondi with her sister, Karla Rose in the early 2000s, and they started retailing Zulu & Zephyr at the infamous Bondi Beach Markets in 2013.

Fashion 130
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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. At the same time there is limited transparency or accountability around clothing supply chains.

Fashion 246
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20 Coolest Retailers: Five up-and-coming Aussie brands that are taking off

Inside Retail

Nguyen tells Inside Retail that she saw a gap in the market for a pharmacy that specialised in cannabis education, dispensing and support. Good Citizens started over a family dinner in 2018. Identifying a gap in the market for sneaker cleaners, he opened the first Sneaker Laundry store in Melbourne’s CBD in 2017.

Concept 244