Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. In 2017, Papier raised approximately US$4 million in a Series A funding round. per cent during the forecast period between 2024 to 2029.

Marketing 100

Marketing Social Media Consumer Shopping 100

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Social Media Strategy Gifts Advertising 130

Inside Retail

DECEMBER 11, 2023

Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.

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Social Media Fashion Apparel Strategy 261

Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers.

Social Media 147

Social Media Location Marketing Planning 147

Inside Retail

AUGUST 8, 2023

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. Business managers call this approach the luxury strategy.

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

MARCH 11, 2024

But if the challenge at the beginning of her business journey was standing out in a crowded market, three years later, the major challenge is combating counterfeit products, she said. Now Alemais has to try to get to market first with its original designs before the counterfeit market is able to copy and paste its garments into production.

Fashion 130

Fashion Social Media Marketing Balance 130

Inside Retail

SEPTEMBER 15, 2022

The brand has enjoyed a positive response to its first collection, which debuted in DWR in February, and it expects the US market to represent the bulk of its revenue within the next 12 months. . “It’s We just didn’t have that middle market in Australia,” McKeown recalled. It’s selling like hotcakes.

Design 244

Design Social Media Color Strategy 244

Barber Design

MARCH 16, 2017

This week we’re taking a look at six of the best digital retail strategies to help you to stay on top of your e-commerce game this year: Mobile First for online stores . Social Marketing for Social Engagement. Social media marketing is flourishing. Does your retail business sell online?

Strategy 52

Strategy Social Media Engagement Marketing 52

Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Location Social Media Department Stores Marketing 130

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid.

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Expansion Planning Social Media Fashion 130

Inside Retail

MAY 29, 2022

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Here are five key e-commerce trends to watch as retailers reshape their strategies. DTC is poised to grow.

Social Media 130

Social Media Consumer Shopping Engagement 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The retail giant has since sold Bonobos to WHP Global and Express for $75 million, after paying $310 million for the apparel brand in 2017.) Is DTC dead? Absolutely.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Inside Retail

AUGUST 29, 2023

Influencers and marketing are playing key roles in the challenge of broadening awareness of sexual health, contraception and the psychological and physiological benefits of using adult toys. Daftary says there has already been a shift in the conversation over condoms, thanks to social media.

Advertising 130

Advertising Social Media Marketing Engagement 130

Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

Social Media 130

Social Media Fashion Boutique Engagement 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

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Consumer Target Market Expansion Curate 130

Inside Retail

OCTOBER 5, 2021

Mawuse Ziegbe: Camper has been in the Australian market for over 20 years. Our iconic styles are silhouettes that are unique in the market, from Pelotas, which features a cushioning system of mini balls on the outsole, to Peu Cami, which is shaped like a foot and has an elastic lacing system.

Strategy 246

Strategy Location Social Media Fashion 246

Inside Retail

JULY 4, 2022

The perfect storm While it’s easy to pin K-beauty’s downfall on the pandemic, signs of its imminent demise began in 2017. The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. China was the largest consumer of K-beauty products. million in sales on Tmall. Lancôme reported more than US$1.5

Social Media 130

Social Media Consumer Shopping Marketing 130

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

Social Media 52

Social Media Strategy Marketing Management 52

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. IR: You recently announced plans to open a number of new stores in the US, UK, and Australia, marking your return to the Australian market as a stand-alone retailer. What’s the overarching strategy behind that?

Fashion 243

Fashion Location Flow Planning 243

Parcel Pending

FEBRUARY 5, 2021

Although the marketer in all of us wants to intrinsically place the pick-up counter at the back of the store to spur additional sales, resist! of total retail sales and a staggering 87% increase from 2017 2. Make it Easy for the Customer. In 2020, $861 billion was spent on online eCommerce retail sales representing 21.3% years vs. 3.4

Strategy 52

Strategy Social Media Shopping Consumer 52

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

Advertising 52

Advertising Social Media Gifts Form 52

VMS

JUNE 3, 2021

Its market size, $75 billion USD as of 2017, was expected to reach $100 billion USD by 2025, growing with a compounded annual growth rate of 5.6 Statista Statistics, a Germany-based market data firm, reports a slide of 35 percent in gold demand to 446.4 The sector has more than 300,000 players employing over 4.64

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Jewelry Boutique Curate Social Media 83

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Gifts Fashion Color Promotion 52

Trade Show Booth Companies - Trade Group

APRIL 10, 2023

I don’t want to sound wishy-washy, but one of the greatest feelings marketers have the pleasure of experiencing is seeing their ideas manifest themselves in reality. But what’s the greatest test of a marketer? But what’s the greatest test of a marketer? Next, define the key message you want to convey to visitors.

Design 52

Design Engagement Marketing Display 52

Greater Group

SEPTEMBER 24, 2019

Deciding between ‘online’ and ‘offline’ methods of commerce isn’t a ‘one VS the other’ argument, but rather a challenge for retailers to drive omni-channel strategies to extract the best uses of each platform. Be on the lookout for a complete project showcase about ANZ’s temporary kiosk to see how these strategies play out in the field!

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Display Shopping Engagement Customer Engagement 52