Inside Retail

AUGUST 18, 2022

After Pas Group merged with Brand Collective earlier this year , the brand was reorganised to sit within the same team that manages Superdry in Australia and New Zealand – under general manager Antony Hampson. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

APRIL 2, 2024

Just as #booktok has helped revive the indie bookstore sector, several social media trends and hashtags have helped revive the popularity of personal journals and other aesthetically pleasing stationery items amongst millennial and Gen Z consumers. In 2017, Papier raised approximately US$4 million in a Series A funding round.

Marketing 100

Marketing Social Media Consumer Shopping 100

Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

Social Media 130

Social Media Fashion Boutique Engagement 130

Inside Retail

JUNE 28, 2021

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. Many have invested time and money into curating consumer data and building systems to offer personalised experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 11, 2023

Instead of the standard 30-40 percent trade margin that traditional retailers were factoring in as a cost of selling products, DNVBs went straight to consumers, often through social media, short viral videos, and simple go-to market products, such as Dollar Shave Club’s subscription razors and All b irds ’ sustainable sneakers.

Engagement 130

Engagement Strategy Consumer Marketing 130

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. College marketers note that the virtual tours marketing strategy also works to introduce family members to the school , thereby gaining buy-in for the school choice.

Social Media 52

Social Media Strategy Marketing Management 52

Inside Retail

OCTOBER 5, 2021

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

Strategy 246

Strategy Location Social Media Fashion 246

Inside Retail

JULY 4, 2022

The perfect storm While it’s easy to pin K-beauty’s downfall on the pandemic, signs of its imminent demise began in 2017. The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. China was the largest consumer of K-beauty products. promotion period. million, from a US$52.8

Social Media 130

Social Media Consumer Shopping Marketing 130

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. We did exclusive deals with Barneys, Kith and Selfridges, and we right-sized our business, so we were able to manage the cash flow much more effectively, because we had a much more structured approach. What’s the overarching strategy behind that?

Fashion 243

Fashion Location Flow Planning 243

Parcel Pending

FEBRUARY 5, 2021

of total retail sales and a staggering 87% increase from 2017 2. eCommerce predictions are clear: online shopping will continue, but savvy retailers will find ways to provide a seamless omnichannel strategy. In 2020, $861 billion was spent on online eCommerce retail sales representing 21.3% years vs. 3.4 years vs. 3.4

Strategy 52

Strategy Social Media Shopping Consumer 52

Trade Show Booth Companies - Trade Group

APRIL 10, 2023

Whether it’s a digital ad campaign that increases revenue or a corporate event that strengthens the bonds within the company, marketing leaders get to test their communication and strategy skills on a day-to-day basis. Managing a successful trade show strategy has to be in the bid for the top three.

Design 52

Design Engagement Marketing Display 52

RetailMinded

MAY 17, 2022

In fact, during the first half of 2017, several significant retailers were forced to go out of business due to poor planning owing to economic inflation. Still, they may not realize that business credit scores can also be affected by poor financial management. If you’re in the retail industry, you know how tough things can be.

Flow 52

Flow Line Other Social Media 52