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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. Our major wholesale accounts are managed in-house.

Marketing 178
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Three key trends in retail strategy for 2023

Inside Retail

This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. In 2017, Papier raised approximately US$4 million in a Series A funding round. per cent during the forecast period between 2024 to 2029.

Marketing 100
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How to recruit and retain the retail industry’s top talent according to experts

Inside Retail

At the World Retail Congress in Paris, industry executives and experts weighed in on a panel to advise retailers on the best strategies to improve employee retention, create jobs that meet needs and ensure effective management. asked David Sinclair, a partner at OC&C Strategy Consultants in the retail and consumer sector.

Strategy 147
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017. Richard Carucci, a VF board member since 2009 and interim chair during the organisation’s recent leadership change, has been named chair.

Strategy 241
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“We are running out of time”: Kering CEO reveals sustainability strategy

Inside Retail

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Kering’s roadmap from 2017 to 2025 forms the foundation of its latest sustainability push.

Strategy 162