From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans
Inside Retail
AUGUST 18, 2022
To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid. Avoiding the pitfalls. per cent from 2022-2027.
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