Remove 2017 Remove Engagement Remove Marketing Remove Strategy
article thumbnail

“We see opportunity in changes”: BA&SH CEO on the evolving luxury market

Inside Retail

Grenade said the brand develops specific products for the Asian market to adapt to the culture by offering different cuts. “We We are also launching capsules dedicated to this market, such as for the Chinese New Year, and this year we will be launching a luxury range only available in Asia,” he added. BA&SH is a collective story.

Marketing 130
article thumbnail

Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.

Marketing 178
article thumbnail

Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147
article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

article thumbnail

How to recruit and retain the retail industry’s top talent according to experts

Inside Retail

At the World Retail Congress in Paris, industry executives and experts weighed in on a panel to advise retailers on the best strategies to improve employee retention, create jobs that meet needs and ensure effective management. asked David Sinclair, a partner at OC&C Strategy Consultants in the retail and consumer sector.

Strategy 147
article thumbnail

“We are running out of time”: Kering CEO reveals sustainability strategy

Inside Retail

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Kering’s roadmap from 2017 to 2025 forms the foundation of its latest sustainability push.

Strategy 162