Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

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Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

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Inside Retail

MARCH 11, 2024

But if the challenge at the beginning of her business journey was standing out in a crowded market, three years later, the major challenge is combating counterfeit products, she said. Now Alemais has to try to get to market first with its original designs before the counterfeit market is able to copy and paste its garments into production.

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Inside Retail

AUGUST 8, 2023

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

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Social Media Consumer Shopping Engagement 130

Trade Show Booth Companies - Trade Group

JUNE 22, 2023

The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. For brands, more is needed to reach the esports consumer. Consumers, in general, do not relate to brands in the same way they did even a few years ago. A slow-motion video at a Red Platform.

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Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Inside Retail

AUGUST 4, 2021

After all consumers still need to eat and drink,” Thao said. Coffee sales have been on the rise, especially with our consumer packaged goods segment. The ‘new normal’ with the work-from-home set up led to more consumer purchase of our instant coffee range, from the supermarkets as well as online.”.

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Barber Design

NOVEMBER 22, 2016

We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. UX is after all, the new marketing.”. The Pokémon Effect.

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Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

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Inside Retail

AUGUST 27, 2023

In 2015, the more financially accessible Marc by Marc Jacobs line was pulled back, and LVMH shut down the brand’s menswear department in 2017. However, in recent years, Marc Jacobs has been making a comeback, both on social media and in sales revenue.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality.

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Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Social Media Perspective Marketing Location 130

Inside Retail

AUGUST 7, 2022

Six months after leaving the eco-friendly online retail business she sold to manufacturing and consumer goods company BWX for $27.9 The brand has a strong social media presence, with around 570,000 followers on Instagram, and is stocked in over 2000 retailers in 60 countries worldwide. We get such great intel from them.”.

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Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. Is this a new problem?

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Consumer Social Media Tailored Advertising 147

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

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Inside Retail

JULY 4, 2022

The perfect storm While it’s easy to pin K-beauty’s downfall on the pandemic, signs of its imminent demise began in 2017. China was the largest consumer of K-beauty products. The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. million in sales on Tmall. million, from a US$52.8

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

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Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

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Social Media Fashion Boutique Engagement 130

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Mass-market brands are also investing in take-back schemes.

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Strategy Fashion Apparel Advertising 147

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. The direct-to-consumer part of the business is the strongest and the fastest-growing now. IR: You recently announced plans to open a number of new stores in the US, UK, and Australia, marking your return to the Australian market as a stand-alone retailer.

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Inside Retail

OCTOBER 5, 2021

Mawuse Ziegbe: Camper has been in the Australian market for over 20 years. Our iconic styles are silhouettes that are unique in the market, from Pelotas, which features a cushioning system of mini balls on the outsole, to Peu Cami, which is shaped like a foot and has an elastic lacing system. MZ: Full of opportunity.

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Strategy Location Social Media Fashion 246

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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Social Media Strategy Marketing Management 52

Barber Design

DECEMBER 11, 2017

2017 has been a tough year for retailers. Uncertain economic and political conditions have diminished consumer confidence and made spending particularly volatile. Recent consumer research for Retail Week conducted by 3Gem Research and Insight has highlighted the factors that will drive retail spending next year: Christmas predictors.

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Social Media Consumer Marketing Promotion 52

Inside Retail

OCTOBER 21, 2021

A Nielsen survey found that around 52 per cent of single consumers in China spend for convenience and time-saving purposes, compared with 39 per cent of non-single consumers. They first appeared in China in 2017 and have generated considerable sales growth since. They’re less expensive than larger appliances, too.

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Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.

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Fashion Customer Engagement Beauty and Health Engagement 130

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

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Advertising Social Media Gifts Form 52

VMS

JUNE 3, 2021

Its market size, $75 billion USD as of 2017, was expected to reach $100 billion USD by 2025, growing with a compounded annual growth rate of 5.6 The pandemic has seriously threatened this upward trend with recent lockdowns in India, operational challenges and falling consumers sentiments. million by 2022. million by 2022.

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Jewelry Boutique Curate Social Media 83

Parcel Pending

FEBRUARY 5, 2021

Although the marketer in all of us wants to intrinsically place the pick-up counter at the back of the store to spur additional sales, resist! Remember: there is increased customer demand for this near-instant gratification method because consumers want to avoid a lengthy and cumbersome shopping experience. Consumers welcome options.

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RetailMinded

OCTOBER 4, 2022

The company was founded in 2017 by Jessica Brooks after being gifted a sewing machine a year prior and teaching herself how to sew via YouTube tutorials. Using social media platforms and email marketing to connect with our customers help add personality and a personal touch to our brand that operates solely online.”.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

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